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EA defends sequelitis, bemoans lack of "reward" for launching new IP
Mega-publisher Electronic Arts has excused its current sequel-laden line-up by saying there’s a lack of “reward” for launching new game IPs this late in the console generation.EA Labels president Frank Gibeau admitted that the drought of actual new games would continue until new hardware arrived.”If you look at the market dynamics: as much as there’s a desire for new IP, the market doesn’t reward new IP this late in the cycle; they end up doing okay, but not really breaking through,” Gibeau explained to GamesIndustry.biz. Read more…
