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Developers will find it ‘increasingly difficult’ to sell paid apps in 2012 – analyst
Revenue from in-app purchases for mobile games and apps will more than quintuple to $5.6 billion by 2015, and will soon exceed those generated by traditional paid apps, according to a new study by IHS Screen Digest. The analyst group says the freemium business model is the fastest-growing segment of the global smartphone apps business, and believes that other developers will eventually find it tough to charge consumers upfront for their games and applications. “Smartphone …
