CoD goes to China with ‘Call of Duty Online,’ from Activision and Tencent
Activision, partnering with Chinese game company Tencent, is launching a free-to-play Call of Duty shooter in the Chinese market, the companies revealed this morning. “Call of Duty Online” is the name, but beyond that little is known – the image above is from the game’s teaser site, and the site contains no other information (unless you’re into reading legalese, that is).
That said, after two years of hearing about such a game, we’ve got some ideas of what it might be. For instance, Activision CEO Bobby Kotick said back in 2010 that Activision had “dedicated teams in these new markets creating content for the audiences that, to date, have only been satisfied by Blizzard games.” Kotick said that the new CoD game would leverage CoD’s “fantasy of being a soldier,” which he said is a shared global sentiment, regardless of cultural differences. Today’s news also makes those Activision URL registrations a lot more logical, eh?
Tencent apparently has the “exclusive license” to run Call of Duty Online in China, and Activision CEO Bobby Kotick is “very excited” about the game’s prospects.
Update: A press release about the game says it “will capitalize on the rich multiplayer experience that the Call of Duty franchise is known for,” and that it will also implement, “a new gaming model designed specifically for the Chinese market.” Said model sounds like the game’s free-to-play microtransaction system. “Using an in-game store, players can enhance their weapons, gear, and perks built specifically for the Chinese market,” the release reads. Apparently the game is more than just online play, with “an original story told through a series of Special Operations missions based on the Call of Duty: Modern Warfare universe.”Continue reading CoD goes to China with ‘Call of Duty Online,’ from Activision and TencentCoD goes to China with ‘Call of Duty Online,’ from Activision and Tencent originally appeared on Joystiq on Tue, 03 Jul 2012 08:30:00 EST. Please see our terms for use of feeds.
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