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Can Ubisoft shed its DRM bad guy image?
Ubisoft has a terrible reputation when it comes to anti-piracy and digital rights management policies. And let’s face it: that terrible reputation was absolutely well-earned. When PC players think of Ubisoft and DRM, such despised phrases might come to mind as “always-on internet requirement,” “security gap” and “PC gamers are bitching.” These phrases refer to policies and comments that can be traced directly back to the publisher. So when Ubisoft approached Gamasutra to talk about …




