Brainsss: What Apple considers an App Store ‘success’ may be a developer’s nightmare
In 2010, Rod Green and Yeong-Hao Han left lucrative, steady jobs in the mainstream gaming industry to enter the erratic world of indie development with their own studio, Lonely Few. They assumed making a complex yet accessible, high-quality zombie game for iPad would do well on Apple’s App Store, and they were right.
Brainsss, Lonely Few’s breakout title, became a featured app, generated a fair amount of media buzz and received stellar user reviews when it launched last month, and it is what Apple would consider a “success.”
Unfortunately, Green and Yeong-Hao would consider it something else entirely.
The pair put $20,000 into the development of Brainsss, and at the end of the first month, after its launch-sales spike and the end of its “featured” spot, the game has generated $31,000. This has to cover the initial development costs — which included paying for the engine license and Apple SDK — and their salaries for the year.Continue reading Brainsss: What Apple considers an App Store ‘success’ may be a developer’s nightmareBrainsss: What Apple considers an App Store ‘success’ may be a developer’s nightmare originally appeared on Joystiq on Tue, 12 Jun 2012 19:30:00 EST. Please see our terms for use of feeds.
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