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BioWare on how to monetise players: day-one DLC, Online Passes, micro-transactions
BioWare has discussed its business strategy for providing extra (paid) content to players after a game has been released. One such method includes day-one DLC, something the Mass Effect studio is convinced gamers can be tempted with. “Fans do want more content. From the moment the game launches. They tend to say ‘I want it now!’ So it needs to be there when it’s ready,” BioWare online development director Fernando Melo explained at GDC Europe today. “They choose when to pick it up, day one or later.” Read more…
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