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Beyond Final Fantasy: Square Enix grapples with globalization
Square Enix is an interesting case-study in how global publishing brands are grappling with the profound changes facing the games business. Clues to its strategy could be seen at the recent E3, where the firm’s offerings covered M-Rated slaughter-fests, new IP, downloadable puzzlers, Japanese standards, mobile and social, major AAA IP like Tomb Raider and that next-gen Final Fantasy-branded demo. As well as straddling genres and business models — partly through the 2009 acquisition of …
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