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Apple cracking down on browser-based user acquisition
Apple is cracking down on services like Tapjoy that incentivize app downloads to help developers acquire users, and at least one company is already starting to feel the impact on its revenues. Networks like Tapjoy enable their partners to offer virtual currency in their games for free by encouraging players to download and install other apps. It’s a popular user acquisition practice that all participants benefit from — players get free currency, the advertised app …
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