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Analyst: Zynga needs ‘significant’ number of new users to stay afloat
Analyst group Cowen and Company has stated that social games giant Zynga must continue to gain new users from new releases at a “significant rate” if it wants to keep its DAUs count afloat. The group initiated coverage of Zynga’s initial public offering with a ‘Neutral’ rating last month, noting that it had “significant concerns” regarding whether Zynga will be able to maintain its growth and justify the current valuation. In the company’s latest report, …
