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Analyst: Zynga is losing $150 per new paying customer
Analyst firm Sterne Agee has reported that social games giant Zynga spent more money on pulling in new paying customers over the last nine months than those players paid back into the company’s games. Speaking to news website Benzinga, Sterne Agee analyst Arvind Bhatia explained that Zynga lost $150 on average for each new paying customer during the current fiscal year, as the marketing costs outweighed average customer spending. “They’ve given us the sales in …
