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Analysis: THQ revamps its business strategy a few years too late
THQ’s announcement Wednesday morning that it was completely abandoning the kids’ licensed video game industry shouldn’t really have come as a surprise to anyone who has been watching the company lately, as the publisher has been backing away from family and kid games for a while now. But it’s still a move that’s going to alter the structure of the industry. While it has desperately been trying to change its image for years, THQ is …
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