An audience with Syndicate
I’d finished my interview with Tom Cassell, and it had gone fairly well. Although, something did feel like it was missing. “Would you mind if I walked with you for a bit?” I asked. “So I can see it happen?” Tom was enthusiastic – he is about most things. So we took to the floor of the Eurogamer Expo.It happened as soon as we stopped walking. Phones started to come out and take photos. Small children nervously stood behind him with Expo tickets for him to sign. Teenagers came up to shake his hand. Tom, known as The Syndicate Project on YouTube, began to hold court as a crowd of fifty people coalesced around him in under thirty seconds.Tom has 1.4 million subscribers to his YouTube channel and has had well over half a billion video views. His YouTube channel is only two years old. He is part of a phenomenon that the gaming industry has been slow to react to – but one that I believe, as the legions of YouTuber fans get older and more widespread, will increasingly come to define it.Read more…
You May Also Want To Read:
