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Activision Vets Form Hardcore ‘First Person Social’ Studio
Two Activision veterans have formed a new Bellevue studio focused on bringing hardcore game experiences to the social world. U4iA was formed by former Activision publishing head Dusty Welch and former Activision Publishing executive producer Chris Archer. Combined, the duo claim 34 years of video game experience across over 50 shipped titles. The studio is creating a “first-person social” game, a term the company has trademarked. “Playtime and dollars are starting to migrate from console …
