Activision starts mobile publishing initiative for indies
Activision, the “that’s no moon” of publishers, has created a strategic relationship with mobile platform and analytic company Flurry Inc. to publish indie titles. Actually, it’s to “identify and assist third-party developers in the development, publishing, distribution and promotion of independent titles on iOS and Android platforms.”
The interesting part here is the games will be published under the Activision Mobile Publishing brand, but indie developers retain the rights to their intellectual property.
“Activision and Flurry are uniquely qualified to provide mobile developers with funding, resources and unmatched marketing expertise, while also allowing them to retain their intellectual property,” said Activision Publishing CEO Eric Hirshberg. “We are confident this relationship and our new platform will yield significant results and are excited to launch it.”
It’ll be interesting to see what type of indies this relationship nets. For anyone interested in hopping into this pool, we stress: have a good attorney.Continue reading Activision starts mobile publishing initiative for indiesActivision starts mobile publishing initiative for indies originally appeared on Joystiq on Wed, 13 Jun 2012 10:15:00 EST. Please see our terms for use of feeds.
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