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Activision commits to toy biz with new Skylanders: Giants
The Skylanders brand has been so groundbreaking for Activision that, ahead of this year’s annual Toy Fair in New York City, the publisher on Tuesday staged an announcement of a sequel called Skylanders: Giants, due this fall. Last year, says Activision Publishing CEO Eric Hirshberg, many wondered what a video game company might be doing at a toy fair. “We knew we were launching a product that defied categorization,” he concedes of Skylanders’ aim to …
