3DS sold under cost since price cut, Nintendo ‘hoping’ to profit by March 2013
Nintendo took a big hit last year when it dropped the price of its then-nascent handheld, the 3DS, to $170 just a few months after initial launch. Such a hit, apparently, that Nintendo is selling the unit for less than it costs the company to produce, as revealed in the company’s latest financial earnings. “Its hardware has been sold below cost because of its significant price cut in the fiscal year ended March 31, 2012,” the financial report says.
But don’t count Nintendo out! The company says it “expects to cease selling it below cost by the middle of the fiscal year ending March 31, 2013.” Which, in normal human terms, means Nintendo expects to start making money on the console around August of this year. So, you know, if you’re really trying to stick it to Nintendo, go buy the 3DS between now and August. That’ll show ’em!
The 3DS currently sells for $170, down from the $250 price tag it launched with back March of 2011.
Update: We’ve added context from financial analyst extraordinaires Michael Pachter (of Wedbush Securities) and Jesse Divnich (of EEDAR) just below the break.Continue reading 3DS sold under cost since price cut, Nintendo ‘hoping’ to profit by March 20133DS sold under cost since price cut, Nintendo ‘hoping’ to profit by March 2013 originally appeared on Joystiq on Thu, 26 Apr 2012 09:50:00 EST. Please see our terms for use of feeds.
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