Before, Atari was much more than just some logo that comes up before you play. It also almost completely destroyed the video game industry.
Atari itself is legendary amongst gamers. That old 2600 that started it all for so many of us back in the day is now almost considered sacred. With all of the fancy game consoles of today, there are still gamers out there that would rather dust off the old Atari for a game of Pitfall than play latest 360 or PS3 game.